In the past year the red war mainly focus on the who's "red envelopes", who "red envelopes" exposure is high, so we will have the Spring Festival in 2016, Alipay won 269 million yuan in the CCTV Spring Festival Gala cooperation right. With the assembly of "Wu Fu" link, promote Alipay user interaction with friends, to seek social strong exposure. This year, everyone seems to play a lot more innovative than in the past, especially the application of AR technology, so that this year's red play has appeared innovative. In January 11th, Tencent announced in 2017 during the Spring Festival Red play, including LBS+AR (location service + Ar) Heaven red, brush face red, red, red envelopes of cash will be distributed 250 million and 3 billion in value during the Spring Festival gift card coupons. Subsequently, Alipay also announced a specific play red spring festival in 2017, the main "Wu Fu" and AR real red envelopes, will pay 200 million in cash and $30 million coupons during the spring festival.